Free kit · For local shops, restaurants and cafes

Your free Small Business Saturday kit

By Doorway Web Co. · For Saturday, November 28, 2026 · 3-minute read

Small Business Saturday is the Saturday after Thanksgiving, when people make a point of shopping at local businesses. This year it's Saturday, November 28. Here are four free, ready-to-post graphics and a short checklist so customers can find you, see your hours and walk in the door.

Free to use. Download any graphic, add your details if you like, and post it on Facebook, Instagram, Google or a window sign. No sign-up, no credit needed.

1. Download your graphics

Each one is a 1080 × 1080 square that fits Facebook, Instagram and Google posts. Tap or click to open the full size, then save it.

Shop small this Saturday

Graphic: We're open Small Business Saturday, with a space for your hours

We're open (add your hours)

Graphic: Our Small Business Saturday special, with a space for your offer

Our special (add your offer)

Thank you (post Sunday)

Two graphics have a blank box. Add your hours or your special with your phone's photo markup tool or any free photo editor before posting.

2. The 10-minute checklist

Set your hours for that weekend on Google. In your Google Business Profile, select "Edit profile," then "Hours," then "Special hours." Add Thanksgiving too, even if you're closed.
Update your hours on Facebook and your website. Make all three match, so nobody shows up to a locked door.
Post your graphic early in the week, then again Friday night or Saturday morning.
Pin the post to the top of your Facebook Page so it's the first thing people see.
Say what's special: a sale, a free gift with purchase, extended hours or a new product. One clear reason to come in beats a long list.
Make your phone number tap-to-call on your website, so shoppers can ask "Do you have it in stock?" in one tap.
Post the thank-you graphic on Sunday. It's a friendly way to stay in front of customers going into December.

Want it done for you?

Short on time? For $39 we'll set your Thanksgiving through New Year's hours on your Google profile, Facebook Page and website, or send you exact steps where we don't have access. See the holiday hours update.

Need a sign for the door? Our free holiday hours sign maker makes one in a minute. And if your website could use a refresh before the holidays, we'll build a free preview first so you can see it before deciding anything.

Graphics and checklist from Doorway Web Co. (doorwaywebco.com), a small web studio in Brainerd, Minnesota. Free to use and share. Small Business Saturday is a registered trademark of American Express; Doorway Web Co. is not affiliated with, sponsored by or endorsed by American Express or Google. Questions? Email [email protected].