The well driller website guide: 8 things that make the phone ring
By Robbie Olsen, Doorway Web Co. · Updated October 2026 · 6-minute read
When the faucet coughs and nothing comes out, people don't browse. They grab their phone, search "well pump repair near me" and call the first company that looks real and local. You don't need a fancy website to be that company. You need a few basics done right. Here they are, in order of how much they matter.
1. Pass the 5-second phone test
Open your website on your phone. Within 5 seconds, can you see what you do, where you work and a button that calls you? A family with no water is calling from a phone, often in a hurry. If they have to pinch, zoom or hunt for your number, they hit the back button and call the next driller.
2. Say your service area out loud
Google matches searches to places. If your site never mentions the towns and counties you serve, it's harder for Google to show you to people searching there. List your main towns and counties in plain words on the homepage.
3. Give every service its own line
People search for the job they need: new well drilling, pump repair and replacement, pressure tanks, well inspections for home sales, water testing, well sealing and abandonment, and service calls. Spell out each one you do. If you handle real estate well inspections, give them their own section, because buyers, sellers and realtors search for them by name.
4. Show your license
Your state license is your best trust signal. Put your license number on the site, with a note on what it covers. In Minnesota, well contractors are licensed by the Minnesota Department of Health, and people can look licensed contractors up, so make it easy for them to confirm it's you.
5. Match your Google Business Profile
For "near me" searches, your Google Business Profile often matters as much as your website. Make sure the business name, phone number and hours are exactly the same on both. Choose the most specific category Google offers for well drilling, add your service area, and post real photos of your rigs, crew and job sites.
6. Make it easy to ask for a quote
Not every job is an emergency. Someone planning a new home or cabin is comparing drillers, often after hours. Add a short request form that asks only what you need: name, phone, property address, the service they need and a box for details. A few extra questions save a phone call later:
- Is this a new well, or work on an existing one?
- Is the water out right now?
- Is this for a home sale? If so, when is closing?
7. Answer the questions people ask first
"How much does a new well cost?" "How deep will it be?" "How long does it take?" You can't give exact prices online, but you can explain what affects the price and what the process looks like. A short FAQ builds trust before the first call, and it answers the same questions you hear every week.
8. Keep it current
An old phone number, last year's hours or a copyright date from 2019 makes people wonder whether you're still in business. Check your site twice a year: phone, hours, services, service area and photos. It takes ten minutes.
The 10-minute checklist
- Tap-to-call phone number at the top of every page
- "What we do + where we work" in one line under your name
- Towns and counties you serve, in plain words
- Every service listed, including no-water calls and inspections
- License number and what it covers
- Google Business Profile name, phone and hours match the website
- Real photos of your rigs, crew and jobs
- A short quote request form
- A short FAQ on cost, depth and timing
- Everything checked and current this year
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Doorway Web Co. builds websites for well drilling, septic and excavating companies across the US. Questions about this guide? Email [email protected].