The septic company website guide: 8 things that make the phone ring
By Robbie Olsen, Doorway Web Co. · Updated October 2026 · 6-minute read
When a drain backs up or a home sale needs an inspection, people grab their phone and search "septic pumping near me." They call one of the first few companies they find and trust. You don't need a fancy website to be that company. You need a few basics done right. Here they are, in order of how much they matter.
1. Pass the 5-second phone test
Open your website on your phone. Within 5 seconds, can you see what you do, where you work and a button that calls you? Most septic calls come from a phone, often from someone standing in a wet basement. If they have to pinch, zoom or hunt for your number, they hit the back button and call the next company.
2. Say your service area out loud
Google matches searches to places. If your site never mentions the towns and counties you serve, it's harder for Google to show you to people searching there. List your main towns and counties in plain words on the homepage, and give your biggest areas a sentence or two of their own.
3. Give every service its own line
Homeowners search for the job they need, not your company name. Spell out each one: pumping, inspections, new installs, repairs, system design, maintenance plans and emergency service. If you do point-of-sale or compliance inspections, give those their own section. Realtors and home buyers search for them by name.
4. Show your license
A state license is your best trust signal, and most competitors bury it. Put your license number on the site, with a note on what you're licensed for (installer, designer, inspector, maintainer, service provider). In Minnesota, homeowners and realtors can look up licensed septic businesses on the MPCA website, so make it easy for them to confirm it's you.
5. Match your Google Business Profile
For "near me" searches, your Google Business Profile often matters as much as your website. Make sure the business name, phone number and hours are exactly the same on both. Choose the most specific category Google offers for septic service, add your service area, and post real photos of your trucks, crew and job sites. Photos of real work beat stock photos every time.
6. Make it easy to ask for a quote
Some people won't call, especially after hours. Add a short request form that asks only what you need: name, phone, property address, the service they need and a box for details. A few extra questions save you a phone call later:
- When was the tank last pumped?
- Do you know where the tank lid is?
- Is this for a home sale? If so, when is closing?
7. Help the people who send you work
Realtors, home inspectors and builders send septic companies steady work. A simple page that explains your inspection process, how fast you can schedule and what the report includes gives them a link to share. That turns your website into a referral tool.
8. Keep it current
An old phone number, last year's prices or a copyright date from 2019 makes people wonder whether you're still in business. Check your site twice a year: phone, hours, services, service area and photos. It takes ten minutes.
The 10-minute checklist
- Tap-to-call phone number at the top of every page
- "What we do + where we work" in one line under your name
- Towns and counties you serve, in plain words
- Every service listed, including inspections and emergencies
- License number and what it covers
- Google Business Profile name, phone and hours match the website
- Real photos of your trucks, crew and jobs
- A short quote request form
- A page realtors and inspectors can share
- Everything checked and current this year
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Doorway Web Co. builds websites for septic, excavating and well drilling companies across the US. Questions about this guide? Email [email protected].