Plenty of small businesses still have no website, or one that doesn't work on a phone. If you already talk to business owners, you can sell them a website without ever building one. Here's how it works, start to finish.
Start with people you already know: the businesses you sell to now, your town's trades, cafes, salons and cleaners. Owners who are busy with the work itself are the ones who put off a website, and they're the easiest to help.
Freelancers commonly charge $500 to $5,000 for a small business site plus $50 to $150 a month for care (Levitate, 2026). Lower-priced resellers often charge $700 to $2,000 setup plus $79 to $199 a month (SiteSwan). A simple package, one price for setup and one per month, is the easiest to explain.
You don't need a website builder. With a white-label (reseller) partner, you sell and they build, under your name. Look for no monthly platform fee, finished sites rather than do-it-yourself tools, a stated turnaround, and samples you can show.
The easiest way to sell a website is to show the owner their own. A free preview built from their real business details turns "maybe later" into a yes, because they can see it on their phone right away.
Every site needs hosting and small updates. A monthly care fee is where a side business grows: each client keeps paying, month after month, while the setup fees come and go.
Doorway Web Co. builds finished sites for resellers at $197 (one page) or $297 (up to 5 pages) plus $25 a month, with no fee to join and a free preview for every client. See how reselling with us works or try the profit calculator.